Since 1963, Helbling Holding AG has stood for innovation and progress. To celebrate its 60th anniversary, around 2,000 guests came together across 14,700 square metres for an extraordinary experience that reflected the company's core values.

Under the motto «Innovation in Motion», Messe Basel was transformed into the stage for this impressive event. Through the collaborative efforts of Standing Ovation AG, Nadine Imboden, VENON Projects AG, Brogleworks AG, Wassermann Catering and Inbound Production GmbH, a truly unique experience was brought to life.

VENON Projects was responsible for the technical planning and execution – from initial concept development through to the implementation of the entire technical solution. This brought Helbling’s spirit of innovation to life through an immersive spatial, visual and technical experience.