Since 1963, Helbling Holding AG has stood for innovation and progress. To mark its 60th anniversary, around 2,000 guests came together across 14,700 square metres to experience an event designed to reflect the company’s values.

Under the motto “Innovation in Motion”, Messe Basel became the stage for this impressive event. Working collaboratively with Standing Ovation AG, Nadine Imboden, VENON Projects AG, Brogleworks AG, Wassermann Catering and Inbound Production GmbH, a unique customer experience was created.

VENON Projects was responsible for the technical planning and implementation – from the initial concept through to the realisation of the complete technical solution. In this way, Helbling’s spirit of innovation became tangible through space, visuals and technology.