Grand & Glorious
Precise & Reliable

Swiss Car of the Year

Customer
Ringier AG
Venue
Emil Frey Classics, Safenwil
Year
2026
Grand & Glorious
Precise & Reliable

Swiss Car of the Year

For the first time, VENON provided the creative concept and technical production for the “Swiss Car of the Year 2026” awards gala — an exciting project delivered together with outstanding partners.

Held at the Emil Frey Classic Center in Safenwil, the gala brought together around 180 guests from across the automotive industry. We transformed the original long catwalk stage into an arena-style, centrally focused production, directing every sightline towards the centre stage. This reduced visual distractions, increased the presence and impact of the vehicles, and enabled a more precise and dynamic dramaturgy throughout the show. Modern LED walls replaced the lateral projections, while a contemporary lighting concept completed the setup — resulting in a visually cleaner, more compact and cohesive overall production.

Congratulations to the winners: BMW iX3, and the Audi Q3 Sportback as the People’s Choice winner.