For Denner, Zurich Main Station became the setting for an extraordinary activation: inside a six-metre-high giant carrot patch, participants were lifted into the air by a person-flying system to grab golden and red carrots. Anyone who caught one of the golden carrots won a year’s worth of shopping valued at CHF 10,000.

We were responsible for the technical concept and planning of the person-flying system, as well as the rigging, lighting and broadcast technology for the live stream. A spectacular experience that quite literally took freshness to a new level.

“Fresh ideas sometimes need to take flight.”

During the test setup, we thoroughly tested the flying mechanism and joystick control. This allowed us to fine-tune the movement sequences between the joystick and the flying system, ensuring that participants could later reach for the carrots safely and intuitively.