For the 125th anniversary of HG COMMERCIALE, VENON Projects delivered the technical production at Kongresshaus Zürich, one of our partner venues.

Together with standing ovation, we developed a tailored customer experience journey featuring a range of carefully staged touchpoints – including a custom-developed photobooth wall and a versatile show programme.

Across two evenings, around 1,700 guests celebrated the anniversary in the distinctive atmosphere of Kongresshaus Zürich. The venue provided the ideal setting for an event that brought together brand experience, entertainment and personal interaction.

A custom-developed photobooth installation was technically staged and automated by our team. The backdrop combined a specially produced printed surface with seamlessly integrated digital elements, creating a cohesive connection between physical and digital design.

Guests were photographed while lying down, with the images processed and uploaded directly. At the same time, the system automatically triggered coordinated lighting scenes and different shot sequences, creating a fully integrated and interactive photo experience.